Best Bitly Alternatives in 2026
Bitly's free plan gives you just 10 links. Its analytics count bots. And it prices in USD only. Here are the best alternatives — with the features Bitly should have included.
Why people look for a Bitly alternative
10 links on the free plan
Bitly's free tier is among the most restrictive in the industry. You hit the limit within a week of a real campaign.
Analytics include bot traffic
Bitly counts every request — link preview bots, security scanners, crawlers — so your click numbers are always inflated.
USD pricing only
For teams billing in INR, Bitly's USD pricing adds currency conversion fees, international card charges, and GST complications every month.
QR codes are paywalled
You can't generate a QR code on Bitly's free plan. Every link shortener should include this — not Bitly.
No password protection
Bitly has no way to add a password to a link. Sharing internal or client-only content requires a full separate auth system.
Expensive at scale
Bitly's paid plans start at ~$10/month and jump quickly. Teams using links heavily hit upgrade walls fast.
The best Bitly alternatives compared
Ranked by analytics accuracy, features, and value for money.
Truthylink
The only Bitly alternative with bot-filtered analytics, click fraud detection, link safety scanning, and cookieless tracking. Built for marketers who need accurate data — not inflated click counts.
- ✓ Free: 50 links/month
- ✓ Bot filtering + click fraud detection
- ✓ Link safety scanning (Google Safe Browsing)
- ✓ Cookieless / GDPR-native analytics
- ✓ QR codes on all plans
- ✓ INR pricing from ₹499/mo
- ✓ 14-day Pro trial — no card
- ✓ 30-day money-back guarantee
Short.io
Free: 1,000 links + custom domain
Paid from ~$19/mo (USD)
Pros
- ✓ Generous free tier
- ✓ Custom domain on free plan
- ✓ Team collaboration
Cons
- ✗ No bot filtering
- ✗ No safety scanning
- ✗ USD billing only
Rebrandly
Free: Basic links
Paid from ~$13/mo (USD)
Pros
- ✓ HIPAA compliant
- ✓ Strong API
- ✓ Custom domains
Cons
- ✗ No bot filtering
- ✗ USD billing only
- ✗ Complex for small teams
Dub.co
Free: 25 links/month
Paid from ~$19/mo (USD)
Pros
- ✓ Custom domain on free
- ✓ Developer SDKs
- ✓ Open source
Cons
- ✗ No bot filtering
- ✗ No safety scanning
- ✗ USD billing only
Cuttly
Free: 30 links/month
Paid from ~$12/mo (USD)
Pros
- ✓ Action pages & surveys
- ✓ TRAI SMS compliance
- ✓ QR codes
Cons
- ✗ No bot filtering
- ✗ Limited free plan
- ✗ USD billing only
Switch from Bitly in minutes
50 free links, QR codes, bot-filtered analytics. No credit card, no time limit.