UTM Builder
Add UTM parameters to any URL for campaign tracking in Google Analytics. Free, instant, no account needed.
Where the traffic originates (utm_source)
The marketing channel (utm_medium)
The specific campaign (utm_campaign)
Paid search keywords only (utm_term)
Differentiate links in the same campaign (utm_content)
Your campaign URL
Fill in the required fields to generate your UTM URL
Want a branded short link for this URL?
Shorten with Truthylink →What UTM parameters do
utm_source
Identifies who sent the traffic. E.g. google, newsletter, instagram.
utm_medium
The marketing channel. E.g. email, cpc, social, organic.
utm_campaign
The specific campaign name. E.g. q2-launch, black-friday.
utm_term
Paid search keywords (optional). Used in Google Ads campaigns.
utm_content
Differentiates links within a campaign. Useful for A/B testing CTAs.
For a deeper guide on setting up UTM tracking, read our complete UTM tracking guide.