Truthylink vs Bitly
Both shorten links. But if you need branded links, real analytics, and pricing that doesn't penalise small teams — here's what the difference looks like in practice.
Compare
Feature-by-feature comparison
| Feature |
Truthylink
from ₹499/mo
|
Bitly
from ~$10/mo
|
|---|---|---|
| Links & Management | ||
| Free plan link limit | 50 links/mo | 10 links/mo |
| Unlimited links (paid) | ||
| Custom slugs | Pro+ | Paid only |
| Password-protected links | Pro+ | — |
| Link expiry & max clicks | Pro+ | Paid only |
| QR code generation | All plans | Paid only |
| Analytics | ||
| Click analytics | All plans | All plans |
| Bot & crawler filtering | — | |
| Country & city stats | ||
| Device & referrer data | ||
| Data retention (paid) | 30 days | 30 days |
| Pricing & Trial | ||
| Pricing currency | ₹ INR | $ USD only |
| Paid plans from | ₹499/mo | ~$10/mo |
| 14-day free trial | — | |
| 30-day money-back guarantee | — | |
Where the real differences show up
Cleaner analytics
Bitly counts every request including bots, health checks, and crawlers. Truthylink filters automated traffic so your click counts reflect actual human engagement — which matters when you're reporting campaign performance.
Fairer pricing
Bitly's paid plans start at ~$10/month (USD) with a restrictive free tier of just 10 links. Truthylink's free plan gives you 50 links and INR pricing on paid plans, which matters if you're billing in rupees.
Password-protected links
Bitly has no way to password-protect a link. Truthylink's Pro plan includes password gating — useful for sharing internal documents, early-access pages, or client-only content without a full auth system.
QR codes on free plan
Bitly locks QR code generation behind paid plans. On Truthylink, every link comes with a downloadable QR code — even on the free tier — so offline campaigns don't require an upgrade.
Pricing at a glance
Bitly prices in USD. Truthylink prices in INR — roughly 5–10× lower cost for equivalent features.
- ✓ Free: 50 links/month
- ✓ Pro: ₹499/month — unlimited links
- ✓ QR codes on all plans
- ✓ 14-day Pro trial, no card needed
- ✓ 30-day money-back guarantee
- – Free: 10 links/month only
- – Core: ~$10/mo · Growth: ~$29/mo · Premium: ~$199/mo
- – QR codes: paid plans only
- – No free trial
- – No money-back guarantee
Ready to try Truthylink?
Start with 50 free links, QR codes included. No credit card, no time limit.