Truthylink vs Bitly
Both shorten links. But if you need branded links, real analytics, and pricing that doesn't penalise small teams — here's what the difference looks like in practice.
Compare
Feature-by-feature comparison
| Feature |
Truthylink
from ₹499/mo
|
Bitly
from ~$10/mo
|
|---|---|---|
| Links & Management | ||
| Free plan link limit | 50 links/mo | 10 links/mo |
| Unlimited links (paid) | ||
| Custom slugs | All plans | Paid only |
| Password-protected links | Pro+ | — |
| Link expiry & max clicks | Pro+ | Paid only |
| QR code generation | All plans | Paid only |
| Custom branded interstitial | Pro+ | — |
| Destination change history | All plans | — |
| Team collaboration | Business+ | Enterprise only (per-seat) |
| Link approval workflow (teams) | Business+ | — |
| Analytics | ||
| Click analytics | All plans | All plans |
| Bot & crawler filtering | — | |
| Country & city stats | ||
| Device & referrer data | ||
| Dark Social Tracking | Pro+ | — |
| Share-link tag tracking | All plans | Paid (Campaigns) |
| Data retention (paid) | 90 days | 30 days |
| Pricing & Trial | ||
| Pricing currency | ₹ INR | $ USD only |
| Paid plans from | ₹499/mo | ~$10/mo |
| 14-day free trial | — | |
| 30-day money-back guarantee | — | |
Where the real differences show up
Cleaner analytics
Bitly counts every request including bots, health checks, and crawlers. Truthylink filters automated traffic so your click counts reflect actual human engagement — which matters when you're reporting campaign performance.
Fairer pricing
Bitly's paid plans start at ~$10/month (USD) with a restrictive free tier of just 10 links. Truthylink's free plan gives you 50 links and INR pricing on paid plans, which matters if you're billing in rupees.
Password-protected links
Bitly has no way to password-protect a link. Truthylink's Pro plan includes password gating — useful for sharing internal documents, early-access pages, or client-only content without a full auth system.
QR codes on free plan
Bitly locks QR code generation behind paid plans. On Truthylink, every link comes with a downloadable QR code — even on the free tier — so offline campaigns don't require an upgrade.
Dark Social Tracking Pro+
~70% of sharing happens via WhatsApp, Telegram, and iMessage — channels that strip the HTTP referrer, making traffic appear as "direct" in Bitly. Truthylink Pro identifies and attributes these clicks correctly, so you finally know where your audience is sharing your links.
Share-link tag tracking All plans
Bitly's Campaigns dashboard does something similar, but it sits behind paid tiers on a free plan that's shrunk to 5–10 links a month. On Truthylink, tag a share link for a specific person or group in seconds — free, on every plan, no campaign setup required.
Pricing at a glance
Bitly prices in USD. Truthylink prices in INR — roughly 5–10× lower cost for equivalent features.
- ✓ Free: 50 links/month
- ✓ Pro: ₹499/month — unlimited links
- ✓ QR codes on all plans
- ✓ 14-day Pro trial, no card needed
- ✓ 30-day money-back guarantee
- – Free: 10 links/month only
- – Core: ~$10/mo · Growth: ~$29/mo · Premium: ~$199/mo
- – QR codes: paid plans only
- – No free trial
- – No money-back guarantee
Ready to try Truthylink?
Start with 50 free links, QR codes included. No credit card, no time limit.