Link shortener for
email newsletters
Email clients and security scanners pre-fetch links before your reader clicks them. That inflates your click counts and makes it impossible to know what your audience actually engaged with. Truthylink filters out automated requests so you see real opens and clicks — not noise.
Bot & fraud filter
The problem with generic short links in newsletters
- ✗ Security gateways scan every link on delivery, adding phantom clicks
- ✗ Generic domains (bit.ly, tinyurl.com) look suspicious to spam filters
- ✗ No way to update a destination after the newsletter goes out
- ✗ Click counts you can't trust make A/B testing meaningless
How Truthylink solves this
- ✓ Bot filtering removes scanner and prefetch traffic automatically
- ✓ Custom slugs (e.g.
truthylink.com/q2-offer) look intentional and branded - ✓ Redirect destination can be edited after a link is created
- ✓ Click data you can confidently use for editorial decisions
The click that's actually a reader
Email security scanners and prefetch bots click every link in a newsletter before a single subscriber does. Truthylink filters that traffic out automatically, so the click count you see reflects real readers.
The issue your subscriber opens
The Weekly Brief
to me · 9:02 AM
Issue #142: The tools we actually use
Read the full story
truthylink.com/issue-142
What you see in Truthylink
Scanner traffic filtered
Security scanners & prefetch bots excluded automatically
Built for newsletter creators
Bot-filtered click counts
Separate human clicks from scanner noise. Your click rate reflects actual reader interest, not automated systems.
Custom readable slugs
Link names like /spring-sale or /issue-42-resource look intentional and reinforce your brand in the email body.
Click analytics per link
See how each link in your newsletter performs. Know which CTA gets the most clicks without guessing.
QR codes included
Every link gets a downloadable QR code. Useful for newsletter welcome sequences that also have a print component.
Link expiry controls
Set a link to stop working after a date or number of clicks — useful for time-limited offers in newsletters.
Clean, exportable data
Dashboard shows per-link click history you can use to report on campaign performance to sponsors or clients.
Get accurate click data from your next send
Free plan includes 50 links and bot-filtered analytics. No credit card needed.