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Industry — Nonprofits & NGOs

Link shortener for nonprofits & NGOs

A donation appeal that goes viral draws bots and click-farm traffic along with real supporters. Truthylink flags fraudulent click patterns on every campaign link, so the reach numbers you put in front of a donor or your board reflect people who actually engaged.

truthylink.com/spring-appeal — analytics

Bot & fraud filter

Human clicks 3,120
Filtered out 94
Email appeal 2,140 clicks
Social shares 980 clicks
Fraud flagged 0 of 3,120
See it in action

Every appeal, real supporters counted

A viral appeal draws bots along with real donors. Click-fraud detection flags repeat-click and click-farm patterns automatically, so the reach number you report to your board reflects people, not noise.

On the appeal flyer

Winter Appeal

Feed 500 families this winter

Every ₹500 feeds a family for a week

truthylink.com/winter-appeal

What you see in Truthylink

truthylink.com/winter-appeal — live

Board-ready numbers

Click-fraud patterns flagged automatically

0 supporter clicks
98% real supporters 67 bot hits excluded
Click · flyer QR just now
Click · WhatsApp share 2m ago
Flagged · repeat-click bot 1h ago

Report campaign reach you can stand behind

Click fraud detection on appeal links

Repeat clicks from the same source, click-farm patterns, and VPN-masked traffic get flagged as fraud separately from your real click count — so a viral push doesn't quietly inflate your numbers.

Bot-filtered campaign analytics

Scrapers and crawlers hit donation and petition links too. Bot-flagged traffic is excluded, leaving a clean count of the people who actually saw and clicked your appeal.

Branded links donors trust

A link like yourorg.co/winter-appeal reads as legitimate in an email or text appeal — supporters are more hesitant to click an unfamiliar generic shortener, especially around a donation ask.

QR codes for print and in-person events

Every short link generates a downloadable QR code instantly — put it on a flyer, a gala program, or a street fundraising banner without a separate QR tool.

Link expiry for time-limited matches

A matching-gift window or a giving-day campaign can be set to expire on its own, so a link never keeps collecting clicks after the match period has closed.

Destination health checks on donation pages

If your payment processor's donation page goes down mid-campaign, you're alerted immediately instead of losing gifts silently while the link points at a broken page.

How nonprofits use Truthylink

1

Create one branded link per campaign

Give each appeal or petition its own short slug — /winter-appeal, /giving-day — and use it consistently across email, social, and printed materials.

2

Share it everywhere the appeal needs to travel

Send the same link through email newsletters, social posts, and text appeals, and track how each channel performs on its own.

3

Let fraud detection catch the noise

As clicks come in, repeat and click-farm-style patterns are flagged as fraud automatically, separate from your genuine supporter clicks.

4

Pull a clean reach number for reporting

When it's time to update a donor or the board, the click total you report already excludes flagged fraud and bot traffic — no manual scrubbing needed.

5

Close the link out when the campaign ends

Set an expiry date on a time-limited appeal so it stops resolving on its own, or check destination health if a donation page needs attention before the next push.

Try it free for 14 days

Pro trial — no credit card required. Unlimited links, fraud detection, and campaign analytics.

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