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Industry — Nonprofits & NGOs

Link shortener for nonprofits & NGOs

A donation appeal that goes viral draws bots and click-farm traffic along with real supporters. Truthylink flags fraudulent click patterns on every campaign link, so the reach numbers you put in front of a donor or your board reflect people who actually engaged.

truthylink.com/spring-appeal — analytics

Bot & fraud filter

Human clicks 3,120
Filtered out 94
Email appeal 2,140 clicks
Social shares 980 clicks
Fraud flagged 0 of 3,120
0 fraud flagged

Every appeal, real supporters counted

A viral appeal draws bots along with real donors. Click-fraud detection flags repeat-click and click-farm patterns automatically, so the reach number you report to your board reflects people, not noise.

Report campaign reach you can stand behind

Click fraud detection on appeal links

Repeat clicks from the same source, click-farm patterns, and VPN-masked traffic get flagged as fraud separately from your real click count — so a viral push doesn't quietly inflate your numbers.

Bot-filtered campaign analytics

Scrapers and crawlers hit donation and petition links too. Bot-flagged traffic is excluded, leaving a clean count of the people who actually saw and clicked your appeal.

Branded links donors trust

A link like yourorg.co/winter-appeal reads as legitimate in an email or text appeal — supporters are more hesitant to click an unfamiliar generic shortener, especially around a donation ask.

QR codes for print and in-person events

Every short link generates a downloadable QR code instantly — put it on a flyer, a gala program, or a street fundraising banner without a separate QR tool.

Link expiry for time-limited matches

A matching-gift window or a giving-day campaign can be set to expire on its own, so a link never keeps collecting clicks after the match period has closed.

Destination health checks on donation pages

If your payment processor's donation page goes down mid-campaign, you're alerted immediately instead of losing gifts silently while the link points at a broken page.

How nonprofits use Truthylink

1

Create one branded link per campaign

Give each appeal or petition its own short slug — /winter-appeal, /giving-day — and use it consistently across email, social, and printed materials.

2

Share it everywhere the appeal needs to travel

Send the same link through email newsletters, social posts, and text appeals, and track how each channel performs on its own.

3

Let fraud detection catch the noise

As clicks come in, repeat and click-farm-style patterns are flagged as fraud automatically, separate from your genuine supporter clicks.

4

Pull a clean reach number for reporting

When it's time to update a donor or the board, the click total you report already excludes flagged fraud and bot traffic — no manual scrubbing needed.

5

Close the link out when the campaign ends

Set an expiry date on a time-limited appeal so it stops resolving on its own, or check destination health if a donation page needs attention before the next push.

Try it free for 14 days

Pro trial — no credit card required. Unlimited links, fraud detection, and campaign analytics.