Truthylink vs Dub.co
Dub is built for developers. Truthylink is built for marketers who need accurate data. Both are modern link platforms — here's how they differ on analytics depth, bot filtering, safety, and pricing.
Compare
Feature-by-feature comparison
| Feature |
Truthylink
from ₹499/mo
|
Dub.co
from ~$19/mo
|
|---|---|---|
| Links & Management | ||
| Free plan links | 50 links/mo | 25 links/mo |
| Custom domain (free plan) | 1 domain | |
| Unlimited links (paid) | ||
| Custom slugs | All plans | All plans |
| Password-protected links | Pro+ | Pro+ |
| Link expiry | Pro+ | Pro+ |
| QR code generation | All plans | All plans |
| Custom branded interstitial | Pro+ | — |
| Destination change history | All plans | — |
| Team collaboration | Business+ | Business ($90/mo)+ |
| Link approval workflow (teams) | Business+ | — |
| Analytics & Safety | ||
| Click analytics | All plans | All plans |
| Bot & crawler filtering | — | |
| Click fraud detection | — | |
| Cookieless analytics | — | |
| Link safety scanning | — | |
| Dark Social Tracking | Pro+ | — |
| Share-link tag tracking | All plans | Tags (capped on free) |
| Country & device stats | ||
| Developer & Integrations | ||
| REST API | All plans | All plans |
| TypeScript / Python SDKs | — | |
| Affiliate program builder | — | |
| Pricing & Billing | ||
| Pricing currency | ₹ INR | $ USD only |
| Paid plans from | ₹499/mo | ~$19/mo |
| 14-day free trial | — | |
| 30-day money-back guarantee | — | |
Where the real differences show up
Bot-filtered analytics
Dub.co tracks all requests including bots and crawlers. Truthylink filters them at the point of capture — so your campaign numbers reflect real human clicks, not automated traffic inflating your reports.
Link safety — Dub doesn't scan
Dub.co doesn't verify where a link leads before it goes live. Truthylink scans every destination against Google Safe Browsing, shows visitors a safety badge, and blocks dangerous URLs automatically.
INR pricing vs USD only
Dub.co bills in USD starting at ~$19/month. For Indian teams that's currency conversion fees and GST complications every month. Truthylink starts at ₹499/month — billed and taxed locally.
Built for marketers, not just devs
Dub.co shines for engineering teams embedding links in code via its TypeScript/Python SDKs. Truthylink is designed for the marketing team — cleaner dashboard, cookieless analytics, destination health alerts, and no SDK required.
Dark Social Tracking Pro+
Dub.co has no way to attribute traffic from WhatsApp, Telegram, or iMessage — the channels where ~70% of real sharing happens. Truthylink Pro tracks these "dark social" clicks and shows marketers where their links are genuinely spreading.
Share-link tag tracking All plans
Dub.co's tags are the closest thing they have to this — but the free plan caps how many you can use, and unlimited tags need a paid plan. Truthylink's tagged share links are unlimited on every plan, including free.
Pricing at a glance
Dub.co charges in USD. Truthylink gives you cleaner analytics, link safety, and INR billing at a lower entry price.
- ✓ Free: 50 links/month
- ✓ Pro: ₹499/month — unlimited links
- ✓ Bot filtering + click fraud detection
- ✓ Link safety scanning on all plans
- ✓ 14-day trial + 30-day money-back
- – Free: 25 links/month + 1 custom domain
- – Pro: ~$19/mo · Business: ~$49/mo
- – No bot filtering
- – No link safety scanning
- – USD billing only
Ready to try Truthylink?
Start with 50 free links, QR codes included. No credit card, no time limit.