Link management tips and guides
Practical articles from Truthylink on UTM tracking, branded links, QR codes, bot filtering, and building smarter link campaigns.
Bulk Link Import and Export: Migrating and Reporting at Scale
One-at-a-time link creation stops working the moment you have a hundred links to make or move. Here's what a proper bulk import and export workflow needs to handle.
Link Shortener API: Automating Short Link Creation with REST and Webhooks
Manual link creation breaks down the moment it needs to happen inside another system. Here's what a REST API and webhooks make possible for link management.
Team Workspaces for Link Management: Collaborating Without Shared Logins
Shared logins break down the moment more than one person manages links for a brand. Here's how team workspaces replace them with individual accounts and real permissions.
Password-Protected Links: When and How to Gate Access to a URL
Not every link is meant for everyone who has the URL. Here's how password-protected links fill the gap between fully public sharing and building real authentication.
Destination Health Monitoring: Catch Broken Links Before Your Customers Do
Links don't fail — their destinations do. Here's how daily automated health checks catch 404s, expired SSL certificates, and slow servers before a customer hits a dead page.
Link Safety Scanning: How to Stop Malicious URLs Before They Reach Your Audience
Short links hide their destination by design, which makes them a favorite phishing vector. Here's how real-time Safe Browsing scans catch dangerous links before anyone clicks.
Dark Social Tracking: Why 70% of Your Shares Show Up as "Direct" Traffic
WhatsApp, Telegram, iMessage, and Slack strip referrer headers, hiding real sharing activity inside your 'Direct' traffic bucket. Here's how dark social gets detected and segmented properly.
Privacy-First Analytics: How to Track Links Without Cookies
Cookieless analytics measures what you need — clicks, geography, devices — without storing personal data, without consent banners, and without GDPR exposure.
Link Analytics for Marketers: What the Numbers Actually Mean
Total clicks, unique clicks, CTR, geography, device split — a practical guide to what each link analytics metric means and how to use it to drive better campaign decisions.
Click Fraud Detection for Link Shorteners: How to Protect Your Analytics
Click fraud inflates your link analytics with bots, VPN traffic, and click farms. Here's how to detect it, what signals to look for, and what good fraud reporting looks like.
Link Shortener for Email Marketing: How to Track Every Click
Long URLs in email clutter your copy and inflate click counts with bot traffic. Here's how to use a link shortener correctly for email campaigns.
Custom Domain Link Shortener: Why Your Brand Needs One
Branded links consistently outperform generic shortened URLs in click-through rate. Here's how custom domain link shorteners work and how to set one up.
How Bot Filtering Works in Link Analytics (and Why It Matters)
Email security scanners, link preview generators, and crawlers inflate your click counts. Here's how bot filtering works and what to look for in a link shortener.
The Complete Guide to UTM Parameters for Marketers
Learn how to set up UTM parameters correctly, avoid common mistakes, and get clean campaign data in your analytics platform.
Link Management for Agencies: Organise Client Campaigns at Scale
Managing links for multiple clients without proper isolation leads to data chaos. Here's the system agencies use to run link campaigns cleanly at scale.
How to Shorten Links for Social Media Without Losing Trust
Each social platform has different rules for links. Here's a platform-by-platform guide to using link shorteners on Twitter, Instagram, LinkedIn, and TikTok.
Why Branded Links Build Trust (and Generic Ones Don't)
Generic short links hide the destination. Branded links show who you are before the click — and that difference shows up in your click-through rates.
QR Codes for Physical Marketing: A Practical Guide
How to create QR codes that actually get scanned, where to place them for maximum engagement, and how to track what happens after the scan.
Link-in-Bio Strategies That Actually Drive Clicks
Instagram's single link slot is prime real estate. Here's how to use it to drive more traffic, segment your audience, and measure what's working.
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