Link management tips and guides
Practical articles on UTM tracking, branded links, QR codes, bot filtering, and building smarter link campaigns.
The Complete Guide to UTM Parameters for Marketers
Learn how to set up UTM parameters correctly, avoid common mistakes, and get clean campaign data in your analytics platform.
Why Branded Links Build Trust (and Generic Ones Don't)
Generic short links hide the destination. Branded links show who you are before the click — and that difference shows up in your click-through rates.
QR Codes for Physical Marketing: A Practical Guide
How to create QR codes that actually get scanned, where to place them for maximum engagement, and how to track what happens after the scan.
Link-in-Bio Strategies That Actually Drive Clicks
Instagram's single link slot is prime real estate. Here's how to use it to drive more traffic, segment your audience, and measure what's working.
Link Shortener for Email Marketing: How to Track Every Click
Long URLs in email clutter your copy and inflate click counts with bot traffic. Here's how to use a link shortener correctly for email campaigns.
Custom Domain Link Shortener: Why Your Brand Needs One
Branded links consistently outperform generic shortened URLs in click-through rate. Here's how custom domain link shorteners work and how to set one up.
How Bot Filtering Works in Link Analytics (and Why It Matters)
Email security scanners, link preview generators, and crawlers inflate your click counts. Here's how bot filtering works and what to look for in a link shortener.
Link Management for Agencies: Organise Client Campaigns at Scale
Managing links for multiple clients without proper isolation leads to data chaos. Here's the system agencies use to run link campaigns cleanly at scale.
How to Shorten Links for Social Media Without Losing Trust
Each social platform has different rules for links. Here's a platform-by-platform guide to using link shorteners on Twitter, Instagram, LinkedIn, and TikTok.
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